I grew up a Bears fan in South Bend, Indiana. I was Jim McMahon for Halloween in the 3rd grade. I owned the Bears Super Bowl Shuffle record. So, when we were talking about ideas for pre-promoting a convention and meetings trade show for the ICVA (Indianapolis Convention & Visitors Association) in Chicago I raised the idea of a Super Bowl Shuffle parody video. The idea took off and two weeks later we had collaborated with our local hotel community to create the Indianapolis Super Bowl Shuffle. With no budget and lots of laughs, we put together a fun video highlighting the hotels and our convention center. Everyone got into it. The experience was a great example of an industry working together toward a common goal.
The video was posted to YouTube and an email directing meeting planners to that page was blasted out. We immediately got a bunch of positive responses and life was good.
Then our local community weighed in. Unfortunately the concept of a cheeky parody got lost in translation. To those who perceived this as a local anthem meant for the world we can only apologize and say that was not our intention. We heard you and removed the video from YouTube.
We’re now 67 days from Super Bowl XLVI and we’re hosting the Big Ten Football Championships at Lucas Oil Stadium this weekend. It’s a great time to be in Indianapolis.